Kate Richardson
Basecom Desinger
September 23, 2022
12 min read

Exploring the benefits of scraping information from local businesses

With Scrape.fun's web scraping tool, data collection from any website is made effortless, whether it's for the purpose of integrating data into a CRM, building a website, or gathering pricing information. This web scraping service allows for the collection of data from various websites, such as product listings, news articles, real estate listings, and reviews. 

Google Maps, which has been around for over fifteen years, has become more useful over time. Aside from providing directions and real-time traffic maps, it also offers visual content such as satellite images and aerial photos, and provides information on bicycle, public transport, and pedestrian routes. It is commonly used to locate local businesses and obtain information on their scores and prices. Scraping Google Maps can help businesses gather and analyze data from other local businesses. 

When searching for a hairdresser in a new area, one would typically use Google Maps to find the best-reviewed business that fits their budget. Google Maps also allows users to check a business's opening and closing times, which can be updated regularly. By automating the process of collecting and storing data from Google Maps, businesses can make use of valuable customer reviews and data in a more efficient manner.

Why Google Maps?

Google Maps is a valuable resource for data listings, providing job opportunities and business reviews. People seeking information on shops, services, or other places consult the data of businesses registered on Google Maps, including details such as business names, locations, customer reviews, and prices. Additionally, contact information for businesses can be found on the platform. 

Recent research indicates that over 40% of internet users utilize Google Maps to access global data. The platform has captured 30% of Google searches and serves billions of users worldwide. With a market share of 67%, Google Maps is the most widely used navigation application in the world. 

Containing over 20 petabytes of data, much of which pertains to small towns and cities, Google Maps is an ideal source for local searches. Approximately 13% of Google searches are related to maps, which explains the platform's significant growth. With such a vast dataset and user base, it is no surprise that Google Maps dominates the navigation application market.

Uncover the Wealth of Data Available through Scraping Google Maps

Google Maps is a top-notch data source that offers job opportunities and business reviews to users. People seeking shops, services, or other locations for various purposes rely on the information provided by businesses registered on Google Maps. This data includes business names, locations, customer reviews, prices, and contact information. Recent studies indicate that over 40% of internet users worldwide use Google Maps for global purposes. The app has captured 30% of Google searches and has served billions of users globally. With a 67% market share, Google Maps is the most widely used navigation application in the world. Its extensive dataset, which contains over 20 petabytes of data, makes it an ideal choice for local searches. Approximately 13% of Google searches are map-related, which explains why Google Maps has become such a vast and constantly expanding dataset. Given its user base and dataset, it's no surprise that Google Maps dominates the navigation application market.

A Comprehensive List of Information You Can Obtain by Scraping Google Maps

If you're interested in scraping Google Maps, it's important to consider the valuable data that can be extracted. This data can be incredibly useful for businesses of all types, including laundromats and bakeries. By scraping Google Maps, you can obtain a variety of information about a business, such as its name, ratings, reviews, price range, type of establishment, address, hours of operation, phone number, website address, peak visit times, photos, and customer reviews. 

It's worth noting that not all businesses will have all of this information listed, as it may depend on whether or not users have updated the data. Google Maps has a program called Local Guides that allows users to update information and add photos in real-time, ensuring that the data is accurate and up-to-date. 

Even new businesses are often listed on Google Maps, and with the addition of new data types, it's easier than ever for people to discover and learn about businesses. By scraping Google Maps, you can access business listings and other information quickly and easily. While some information may change due to factors like seasonal changes or natural disasters, businesses and customers frequently update information to ensure that it remains accurate. For example, during the COVID pandemic, many businesses shifted to takeout-only operations, and this information was quickly updated on Google Maps so that customers could stay informed.

How can you make the most out of local business data in Google Maps?

By utilizing local business data on Google Maps effectively, businesses can gain valuable insights and answers to questions that can only be resolved through data. This information can aid in market research, data collection, sentiment analysis, and brand image protection, as well as competitive analysis.

1. Market Research

Local business data on Google Maps can help businesses conduct market research and find solutions to various problems. For instance, if a company plans to open a shop in partnership with a fast-food chain, they can use Google Maps to determine the number of fast-food restaurants in different parts of the city. This information can assist in selecting the right location for the business. Additionally, businesses can use this data to identify areas with a high concentration of fast-food lovers. Furthermore, companies can open a restaurant in regions with fewer fast-food restaurants, increasing their chances of becoming the best in the area.

Data sets such as customer ratings can also aid in understanding the demographics of a location, payment preferences, and preferences and dislikes. Businesses can even use data from irrelevant local businesses to their advantage. For example, a tour and travel company can review the ratings of other tour and travel companies to determine what they should include in their business.

2. Data Collection

Collecting data from various businesses on Google Maps can provide businesses with a comprehensive picture of the situation. This can help solve key issues, identify missed opportunities, and provide coverage for new business entries.

By using data from different businesses, companies can gain access to information that one business's data cannot provide. For example, a hyper-local delivery service can rank businesses based on their ratings and customer reviews to determine which ones to collaborate with.

3. Sentiment Analysis and Protecting Brand Image

Brand image is crucial to a business's success, and local business data on Google Maps can aid in sentiment analysis and brand image protection. By accessing thousands of reviews of millions of businesses, companies can learn what they do right and wrong. Scraping Google Maps is the fastest and easiest way to obtain all the local business data needed.

4. Develop a strategy:

Use the insights from your competitive analysis to develop a strategy for improving your business. This may involve adjusting your pricing strategy, improving your marketing efforts, or offering additional services to differentiate yourself from your competitors.

5. Monitor and adapt

Keep monitoring your competitors and adjusting your strategy as needed. A competitive analysis is an ongoing process, and you need to stay up-to-date on the latest trends and developments in your industry to stay ahead of the competition.

The Best Approaches to Obtaining Google Maps Data

We have identified the two most popular methods for obtaining information and data about local businesses through Google Maps, with the aim of providing you with a quick solution. These methods are as follows:

Option 1: Writing Your Own Code

If you intend to use code to scrape data from Google Maps yourself, this can be a challenging process. This is due to the frequent updates to the user interface of Google Maps and the varying formats and data attributes of different business listings. Additionally, accessing multiple map pages from the same IP address in a short period of time may result in your IP address being blacklisted. Creating a customized web scraping solution capable of retrieving real-time information from local businesses in different locations can be an expensive and complex undertaking, requiring infrastructure installation and maintenance.

Option 2: Paid or Free Software Solutions

For those without coding expertise, a business team may require web scraping services. Software companies offering web scraping services can meet these requirements.

The top-notch web scraping solution for extracting data of businesses in a specific location.

Scrape.fun is a cost-effective web scraping solution that enables you to promptly, precisely, and automatically gather the required data. Our platform has been designed with a focus on efficiency and dependability, ensuring that our clients receive hassle-free, ready-to-use solutions. Our exceptional customer support team is available round-the-clock via phone, chat, or email, regardless of your location or the time of day. We offer competitive pricing that caters to small teams and individuals who are budget-conscious.

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